Breaking News! MERGE has just been crowned 'Agency of the Year' by Modern Healthcare and Ad Age for their 2025 Healthcare Marketing Impact Awards! This prestigious recognition highlights their outstanding contributions to the healthcare marketing landscape.
This award isn't just a trophy; it's a testament to MERGE's innovative approach, especially their commitment to being 'Built Different.' This means they're not just following trends; they're setting them, particularly in how they leverage AI in the industry. The winners' profiles are featured in the November print issue of MH magazine, and online at both Modern Healthcare and Ad Age.
The Healthcare Marketing Impact Awards celebrate exceptional marketing, advertising, and communication campaigns across all media. These campaigns are designed to support providers, insurers, suppliers, and advocacy groups in promoting individual and community health.
Mary Ellen Podmolik, editor-in-chief of Modern Healthcare, noted that healthcare is at a critical turning point. She also highlighted how the winning campaigns have successfully cut through the noise with diverse strategies. What's fascinating is that the budgets for these campaigns varied greatly, from a few thousand dollars to hundreds of thousands, yet the creative execution was what truly engaged the audience.
MERGE, as a marketing and technology agency, deeply understands the complexities of healthcare. Their approach, driven by a vision for the future, the 'AIgency™,' blends human creativity with data and technology.
CEO Stephanie Trunzo emphasized that the award validates MERGE's commitment to being 'Built Different' and redefining the role of an agency in the age of AI. She also thanked their clients and team for their trust, curiosity, and commitment. MERGE focuses on creating personalized experiences for individual audiences, at scale. They're adapting to the rapid changes in healthcare consumerism to empower people in new ways. But here's where it gets controversial... MERGE is transforming agency disruption into a foundation of trust and clarity.
This recognition is built on the strong partnerships MERGE has cultivated, including 33 years with Abbott and over six years with Supernus Pharmaceuticals. MERGE values listening, empathy, and understanding the whole human experience.
Jeanine Poggi, editor-in-chief of Ad Age, highlighted that the best marketing goes beyond messaging and drives impact. This year's award honorees demonstrate how creativity and purpose connect with patients and communities, shaping the future of health communication.
For any questions about the Healthcare Marketing Impact Awards, you can contact MH Awards at mhawards@modernhealthcare.com.
About Modern Healthcare:
Modern Healthcare is a trusted source of business news and information in the healthcare industry, empowering leaders to make informed decisions.
About Ad Age:
Ad Age is a leading global media brand for decision-makers and disruptors in the marketing and media landscape. They provide award-winning journalism, focusing on creativity, data, analysis, and innovation.
About MERGE:
MERGE is a marketing and technology agency focused on health and wellness. They use human insight, creativity, and AI to transform complex information into clear, personalized experiences. With over 750 specialists across multiple locations, MERGE partners with leading brands like Abbott and American Express.
Do you think the 'AIgency™' model is the future of marketing? Share your thoughts in the comments below! What other innovative approaches do you see in healthcare marketing?
